Saturday, 25 May 2013

The Business of Writing Part 2: The Elusive Magic Formula?

Is there a magic formula for selling books?  We all hope so, and many articles and how to books might claim there is.  But, deep down, we know it isn't true.

Publishing is full of surprises - what sells, what doesn't - and despite following certain "rules" that make perfect sense, as writers, we are at the mercy of a reader's personal tastes.  There is no magic formula – either for writing or promoting books - that will work for everyone.

However, statistics can at least inform our marketing decisions.

I'm grateful to fellow writer and blogger Deborah Jay http://deborahjay.wordpress.com/about/ for responding to one of my recent posts called Readers: Does size matter? by sending me the link to the results of a recent Smashwords survey which analysed the common characteristics of bestselling (and poor-selling) Smashwords ebooks.  Some of the questions they posed were:
  • Do frequent price changes help authors sell more books?
  • Do longer or shorter books sell better?
  • What's the average word count for the 60 bestselling Smashwords romance books?
  • What does the sales distribution curve look like, and how many books sell well?
  • How many words are the bestselling authors selling for a penny?
These are all questions I've recently been wrestling with and blogging about and after reading this, I have had a major overhaul of my e-book pricing structure, curious to see how this might affect sales.

Click on the link to read the full list of questions and survey findings.
http://blog.smashwords.com/2013/05/new-smashwords-survey-helps-authors.html

Related posts
http://janeayres.blogspot.co.uk/2013/02/the-business-of-writing-part-1.html
http://janefriedman.com/2013/04/21/how-to-publish-an-ebook/










Thursday, 23 May 2013

Matty and the Problem Ponies FREE today and tomorrow

Matty and the Problem Ponies will be FREE to download today and tomorrow. Click here if you want to try it.
http://www.amazon.co.uk/Matty-Problem-Ponies-Adventures-ebook/dp/B0094KJEVI/ref=sr_1_2?ie=UTF8&qid=1348333984&sr=8-2

Normally £2.68 (with all royalties going to Redwings Horse Sanctuary), the story already has 5 star reviews.

Some of the comments from Amazon reviewers:

"This fantastic story, (the second book within a trilogy) that is dedicated to Redwings Horse Sanctuary was a gripping read that all pony-mad children & older equestrian enthusiasts like myself will love........Full of drama and suspense this book has you sat on the edge of your seat throughout as you immerse yourself in Matty and her adventures with two very special ponies; Snowstorm and Comfort.....If you love horses and ponies then regardless of age I would highly recommend this brilliant story, which certainly left me wanting to read more!! "

"A nice pony story for horsey mad girls (even adults)!"

Related post: http://janeayres.blogspot.co.uk/2013/05/horse-book-reviews-matty-and-moonlight.html

Monday, 20 May 2013

Deborah Jay Guest Post: What are the 5 Things a Busy Writer Can't Do Without?


I'm delighted that writer Deborah Jay has agreed to write a guest post for The Beautiful Room. 

Thanks so much, Jane, for inviting me to guest post on your blog J
I’m talking today about the challenges of being a part timer, distilled down to the 5 things I simply couldn’t do without as a time-squeezed writer.   My writing has to fit around my hectic day job as a professional dressage rider/trainer/judge which, for anyone that knows anything about horses, is more of a vocation than a job, and gobbles time.  So without further ado, here they are:

1.      My laptops – both of them: Lara Laptop and Nettie Notebook. I’m away quite a lot, flying and staying in hotels and also living in my horsebox at long shows. Without the laptops I’d be left with a whole heap of wasted time between classes which can just as easily be filled with – you’ve guessed it – writing! I should probably also include my smartphone, on which I take audio notes of any plot or dialogue that comes to mind when I don’t have time to stop and write it down, and helps me keep my emails under control when I’m without internet access.

2.      Kindle and kindle apps – I have kindle apps on both laptops – free to download and my whole kindle library accessible on all three machines, meaning I have all my reference books (not to mention motivational readingJ) right at my fingertips.

3.      A thesaurus – I like to think I have a fair-sized vocabulary, but it can always be expanded. I also have a magic little ebook called The Emotion Thesaurus http://amzn.to/199y0eY , which details a range of physical actions and internal sensations for all the major emotions – fantastic for a novelist battling with ‘show don’t tell’ syndrome.

4.      Clean fresh air and open spaces – okay, okay, perhaps that’s two, but to me they are inseparable.  I never really have time to just sit and think (plot), I have to do it on the move, while I’m driving, or hacking (only on the more reliable nags!), and I need fresh air to clear out my mental cobwebs, and nature for inspiration.

5.      My beta readers and writers group – both are invaluable resources. My non-fiction gets read by a group of my ‘Essex girls’ – horse-riding ladies I teach once a month in Essex. They let me know if I’ve made anything too complicated, and pose questions if they think there’s something I didn’t cover in enough depth. My writers group do the same for my fiction. How much time can I save by not going down a blind alley with a plot, or getting distracted by a minor character? Answer – plenty.
So there you have it – my essentials. What are yours?


Deborah Jay writes fast-paced fantasy adventures featuring quirky characters and multi-layered plots – just what she likes to read.  She shares her life with a pack of dogs and a couple of horses she competes in dressage. Her love for good food is kept in check by the need to button up her tailcoat, and her complete inability to cook. Living mostly on the UK South coast, she has already invested in her ultimate retirement plan – a farmhouse in the majestic, mystery-filled Scottish Highlands.
This summer will see publication of her debut novel, THE PRINCE’S MAN, the first in a trilogy and winner of a UK Arts Board award. She also has non-fiction equestrian titles published under the name Debby Lush.
Find out more about Deborah at www.deborahjay.wordpress.com or follow Deborah on twitter @DeborahJay2 .

Sunday, 19 May 2013

Horse Book Reviews: Matty and the Moonlight Horse

Just had a nice review of Matty and the Moonlight Horse from Sharon Miner at her excellent Horse Book Reviews blog:

This delightful tale is timeless - young girls dreaming of owning their own horse - and the characters are engaging. The ending leads the reader to wanting more...

http://horsebookreviews.blogspot.co.uk/2013/05/matty-and-moonlight-horse.html

Thank you, Sharon.  I'm so glad you enjoyed the story!

Thursday, 16 May 2013

Losing your blogging mojo?

If you are new to blogging or have been a long term blogger, there will be times when you lose your blogging mojo.  Overwork, stress, not enough hours in the day, boredom, loss of confidence, change of focus, not sure what to say - there are so many reasons we might re-evaluate our purpose.  So here is an excellent blog from the wonderful Jane Friedman that you should read.
http://janefriedman.com/2013/04/22/reasons-to-keep-blogging/

And if that wasn't enough, this link lists 35 excellent blogs for writers.  Happy blogging!

Related posts:
http://janeayres.blogspot.co.uk/2013/05/losing-your-writing-mojo.html



Tuesday, 14 May 2013

20 dollars worth of art at Creatabot


It's been a while, but I'm back over at the wonderful e-zine Creatabot with a little essay about the way we value the creative process.  Called "Twenty dollars worth of art please," it explores attitudes towards creative producers.

"Growing up in the 60s and 70s it was a treat after school to stop by the corner shop and buy a penny’s worth of sweets.  Lemon bonbons were my favourite.  They were scooped out of the huge jar and carefully weighed out, measured to the value of a penny and then placed in a paper bag.
Fast forward around 40 years and...."
Click here to read the full post:
As always, I love to hear your comments. 
Related posts:


Sunday, 12 May 2013

Readers: Does Size Matter?

I’ve just had another Amazon review of Beware of the Horse. The reader rated the story “very good” and liked my writing style, which makes me happy.  But her basis for giving it only 3 stars was that the book was much too short.  In fact she described it as a short story.

I’m not sure how you would define a short story but for me, 67 pages and nearly 18,000 words is not a short story.  More of a novella (according to a publisher definition this will be between 15,000-20,000 words).  The book is aimed at pre-teens and teens, and I’ve been told can be especially enjoyed by reluctant readers.  (I’ve previously had stories published in collections for reluctant readers, and most of my novels for teens are around 26,000 words).  Other reviewers have said they read Beware of the Horse quickly and commented on the length so I have revised the description to make it clear who it is aimed at and now describe it as a novella.  I don’t want my readers to be disappointed or to feel cheated. But it got me thinking.

Do readers value a book by its size?  How big it is, how thick the width, how heavy the weight, how many pages?  Of course, with e-books you don’t have this tangible aspect of book buying.  (My recent post Reading Bigger Books refers to this). Pages aren’t numbered in e-books, so how can you tell how many there are? If it’s 800 pages do you expect more than if was 200 pages? Quantity equals quality? Would you expect a book priced higher to be better than a cheap one?  You get what you pay for?  Or does that not apply to books?

It is easy with e-books to have our expectations manipulated when there are so many books for free or less than £1. Recently, the bestseller Life of Pi by Yann Martel was on special promotion for 20p (now back to £2.84).  The large publisher behind it could afford to fund this but how can smaller publishers and indie authors compete?  By lowering their prices even more?  This kind of pricing strategy will eventually devalue books completely and the wonderful opportunities offered to indie writers by the digital revolution will turn round and bite us on the bum, so to speak.    
My e-books are priced between £1.95 - £2.98. Many e-books cost just 99p.  They could have taken 6 months or several years of work to produce.  What else can you get for £1.95?  Not even a cappuccino.

So what is my time worth?  If no-one pays me, is my time worthless?  If my book is available free, is it worthless? And how much does size really matter?


Related posts: